Social psychology and crowd theory
The seminal work of social psychology that founded the study of crowd behavior. Le Bon argues that an individual in a crowd loses their personal identity and critical faculty, becoming governed by a 'collective mind' that is impulsive, irrational, and susceptible to suggestion. He explores how leaders (preachers, demagogues, and magi) use prestige, affirmation, and repetition to command the masses. It is included here for its profound analysis of religious and fanatical belief as a form of mass psychology.
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